Will you be unfaithful to George Clooney? Since May, the hegemonic nespresso coffee pods is not only selling pods for its machines. TF1 News has three brands to test the pros. Blind course. A Canadian blogger ensures thatBy letting consumers choose their nespresso coffee pods based on its taste and its portfolio, the price of the capsule can be upI am a big fan of coffee, I confess. And I'mNew legal battles are emerging for nespresso coffee pods in Austria. From next month, retailers Spar and Rewe to commercialize the coffee pods are compatible with the machines of the subsidiary of the world's number oneThe war between Nespresso and Ethical Coffee Company Coop continues to justice. Ethical Coffee Company, a competitor of Nespresso, decided to file a complaint against Coop. This is a battle similar to that engaged the giants of digital technologies when contrasted products compatible with other brands to those that require other products from the same brand. Flagship company of the giant Nestlé Nespresso is facing competition from increasingly strong companies such as Ethical Coffee Company (ECC / manufacturer of biodegradable coffee capsules compatible with Nespresso machines). A trade war that goes through the networks of major retailers. Last week, Jean-Paul Gaillard, founder of Ethical Coffee Company (ECC) after leaving Nespresso 15 years ago, decided to file a complaint against Coop, which dominates most of the supermarkets in Switzerland with its rival Migros . The reason given by ECC is a "breach of successfully concluding the negotiations," an arrangement was reached between both parties to market the capsules ECC. "Coop has a virtual monopoly in branded products that can do what she wants with small manufacturers. We must see things in the face. It is time, in this area, Switzerland became a really free market in which the consumer has a choice. And, while Coop dominates the market for branded products, "said Jean-Paul Gaillard hammered at a press conference last week in Zurich. Coop spokesman, Meier says, "It is true that we were negotiating with Ethical nespresso coffee pods Company. But no contract was signed. . " "We are very demanding in terms of standards of quality, taste and environmental issues. These capsules have simply not met these standards. It is also important that our suppliers we prove that their product does not infringe the patents of other companies, "says the spokesman. According to Jean-Paul Gaillard, the Coop's ecological argument does not hold water. "Our capsule meets the most stringent European standards for the protection of the environment (formal standard EN 13432). I feel Nestlé back there, "said the entrepreneur. In early October, a court Helvetic had banned two other distributors to sell the capsules of ECC. The two retailers from Germany, Media Markt and Saturn, have pledged to appeal against the court order, having sold some 50,000 capsules ECC in one of their stores in Zurich for three days before being ordered to stop this distribution. Referring also to other indices, Jean-Paul Gaillard seriously considering attacking Nestlé nespresso coffee pods owner for unfair competition. The founder of the multinational ECC suspected of being behind the restrictions on the distribution of rival nespresso coffee pods capsules. (Nestle was approached unsuccessfully by swissinfo. ch, ed. ) In fact, the giant food fiercely defends the lucrative market conquered by Nespresso. In June, the group has blocked the sale of another brand for use with nespresso coffee pods machines sold by discounter Denner has since resumed sales of capsules, following a court order . . Nestlé is also fighting the French courts against ECC and American Sara Lee Corporation, which also created its own coffee pods. Sales of nespresso coffee pods of these two companies, they are continuing successfully, on the French market. . And for good reason. Sales of its nespresso coffee pods capsules have become one of the growing markets of the most lucrative food and drink in the last decade. After a slow start after its launch in 1986, nespresso coffee pods has suddenly taken off in the 1990s, reaching record sales in recent years. In 2010, sales pods favorite George Clooney have reached 3. 22 billion francs and 500 million Nestlé provides further this year. The replica commercial global success of Nespresso was first materialized with machines coffee capsules before competing during the offensive pods compatible with Nespresso machines. Last year, Sara Lee Corporation has begun selling its own coffee pods in France and the Netherlands, followed closely by the arrival of ECC on the French market. Next year, ECC plans to open a second plant in France (the first is in the area of Annemasse, border town of Geneva) to increase the capacity of one billion capsules per year to three billion by the end of 2012. The company also says that sales have comments in Germany and Austria and they should start by the end of the year in Britain, Italy, Scandinavia, among others. For now, only the Swiss justice sanctioned competitors Nespresso. All of which leads to Jean-Paul Gaillard, "The law is there to deal the same way small and large businesses. The Swiss legal system is fair, but the measures for fair competition are lagging behind. As recently suggested by the business daily Agefi, it is suggested that the Competition Commission (Competition Commission) to take up this case. . " nespresso coffee pods is a commodity whose trade is the most common worldwide, ranking for many years immediately after the oil as a source of foreign exchange for developing countries. Economies and policies of many developing countries are dependent on nespresso coffee pods exports are an important part of foreign exchange earnings of many of the least developed countries, in some cases more than 80%. nespresso coffee pods is a commodity that is traded in the major commodity markets and on major futures markets, mainly in London and New York. The world coffee exports totaled 7. 21 million bags (60kg) in August 2011 compared to 7. 94 million bags exported in August 2010. Exports in the first 11 months of nespresso coffee pods year 2010/11 (to octobre/10 août/11) increased 11. 7% to 96. 1 million bags compared to 86. 0 million bags during the same period the previous year. .
Comments are closed.